Coast clothing company  makes soft clothing that’s designed with casual comfort in mind. With a sense of humor that often finds it way to the clothes on the rack, the brand combines modern cuts and flattering silhouettes with a relaxed feel.

A spokesman for the retailer says “The ethos of the brand is to bring a bit of Bermuda with you everywhere you go, from a pair of classic woven linen trousers to a simple striped tee. These pieces are designed for men and women who want to look put-together even if they’re just heading out for dinner with friends or taking an evening stroll along the beach.”

Seaside Sophistication: Discovering the Signature Styles of Coast Clothing Co

This small clothing line, founded by two Bermudian best friends, represents the island’s soft-hued palette with lightweight cotton fabrics such as mint gingham, pink stripe, and blue check. Their shirts have a contemporary, tapered fit and feature the brand’s signature blue button on the collar, which is named Atlantic Ocean blue (it’s based on a pigment created by Pantone after Outerbridge and Petty took a picture of the sea). A portion of every purchase is donated to Reef Watch, a Bermuda-based conservation charity.

You can find all of the latest clothing for women, including dresses, rompers and jumpsuits, on the Coast website. The label offers a variety of shipping options, including free standard delivery on orders over PS125. They also have a click and collect service, and offer student discounts on all purchases.