As a business owner, you can’t afford to miss out on one of the most effective marketing methods out there: direct mail. It can boost engagement and conversions and move customers down your sales funnel, but only if your direct mailers are eye-catching and include clear, compelling information.
The best direct mail service enables you to create customized, high-quality, and on-brand marketing materials that are sure to grab attention in a crowded mailbox. They’ll also provide you with valuable campaign tracking and analytics so you can track ROI.
Choosing Excellence: Best Direct Mail Service
Choosing the right direct mailer for your business is vital, so it’s worth taking the time to research each company. You’ll find that some have industry expertise, and that some offer a variety of products and services to suit different needs. For instance, VistaPrint can whip up some really cool on-brand promotional swag for your company, including handbags and hats. It also offers a huge selection of mailing services, from CASS certification and inkjet addressing to postal resorting and foil stamping.
It’s important to look for a direct mail service that has low minimum order quantities and can print a variety of different types of marketing material. This includes flyers, postcards, and brochures as well as booklets, letterheads, and envelopes. You’ll also want to find a provider that provides design templates and can handle customization. The best direct mail companies will be able to print high-quality marketing materials at competitive prices. They’ll also offer helpful customer support and a range of marketing services to help you succeed in your direct mail campaigns.